Press Release


Parallel Consulting awarded NIH Phase I STTR Grant


January 13, 2015 -- Parallel Consulting, LLC has announced the award of a $142,370 Phase I Small Business Technology Transfer (STTR) grant from the National Institutes of Health (NIH), Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD) to develop an innovative tool for training teen drivers in speed management. The project, titled "Perceptually Accurate Video Manipulation of Vehicle Speed for Teen Driver Training", will be performed in collaboration with The Children's Hospital of Philadelphia (CHOP) under the guidance of Principal Investigator and Parallel Consulting President Noelle LaVoie, PhD, and Co-principal Investigator Dr. Yi-Ching Lee, PhD. The award, effective from Sept. 25th, 2014 through Oct. 31st, 2015, will be used to develop and validate an innovative approach for driver's education that uses digital visual effects for manipulating vehicle speed as part of a web-based training system.


"Our work involves developing technology that translates research into action. We know from previous CHOP research that improving speed management in teen drivers can reduce serious crashes," said Dr. Lavoie. Speeding contributes to over 30 percent of teen driving crashes, as compared to 19 percent of crashes among adult drivers (NHTSA, 2013).


Previous research has shown that effective training must include naturalistic descriptions that reflect the complexity of a situation. This system will provide perceptually accurate cues that teens will learn to associate with safe speeds so that when they encounter similar situations in real world driving they will be able to draw on this experiential knowledge to make safe judgments about their speed.


About Parallel Consulting

Parallel Consulting is a woman-owned small business located north of San Francisco in Petaluma, California. We specialize in applied behavioral research with an emphasis on developing practical software-based solutions for real world problems. We are committed to improving public health by translating foundational research into effective products. We receive funding from several government agencies, including the National Institutes of Health's Eunice Kennedy Shriver National Institute of Child Health & Human Development and National Institute of General Medical Sciences, and the Army Research Institute.


About The Center for Injury Research and Prevention at The Children's Hospital of Philadelphia

The Center for Injury Research and Prevention at The Children's Hospital of Philadelphia was established in 1996 to advance the safety and health of children, adolescents, and young adults through comprehensive research that encompasses before-the-injury prevention to after-the-injury healing. The Center's multidisciplinary research team, with expertise in the Behavioral Sciences; Medicine; Engineering; Epidemiology and Biostatistics; Human Factors; Public Health; and Communications, translates rigorous scientific research into practical tools and guidelines for families, professionals, and policymakers. For more information on the Center and its research initiatives, visit
For more information about Teen Driver Safety Research at CHOP, please visit


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